RUM

Rumble Inc.

DOUBTFUL

Score: 54/100

stock

Is RUM Halal?

Online video-sharing platform and cloud services funded mainly by advertising — the activity is permissible, but light content moderation means the platform hosts and monetizes haram content.

What You Should Know

Rumble Inc. operates a video-sharing platform and a cloud-services business, earning revenue primarily from advertising, subscriptions, and cloud hosting. Running a video platform and cloud infrastructure is permissible in principle, and Rumble carries a strong net-cash balance sheet that passes the debt screen. The concern is content: like other open video platforms, Rumble hosts and monetizes a wide range of user-generated content, and a portion of advertising and content exposure involves material that is impermissible (music, adult-adjacent, or otherwise haram), with relatively light moderation. Because the share of haram-linked advertising and content is hard to bound and may exceed the 5% tolerance, the stock is best treated as doubtful pending case-by-case judgment.

⚠️ Concerns

•The platform hosts and monetizes user-generated video and advertising that includes impermissible content (music, adult-adjacent, and other haram material); the share is difficult to bound and may exceed the 5% haram-revenue tolerance
•Advertising-funded open platforms carry ongoing content-moderation risk, which keeps the verdict in doubtful territory for many scholars
•Verify interest income on its large cash balance against the 5% threshold and purify the corresponding portion of returns
•The verdict is judgment-dependent — stricter investors may treat it as non-compliant, while others may accept it with purification